A smart city marketing concept

Dear Patrick,
This concept was developed by Rickard Beskow, Eva Wallmark & Michal Sitkiewicz at the Berghs School of Communication in Stockholm, Sweden as a campaign to promote Japan. In the past one would offer free WIFI to attract people, tomorrow one will offer free WIFI in order to get (media) coverage. So content is the new currency.
I guess  this could be valuable for a city like Antwerp as well.

Visit Japan – Post from Japan from Michal Sitkiewicz on Vimeo.

Personalization for starters

A nice stop-motion from Starbucks about a basic level of personalization, or how the obvious can be overlooked for years…

“Sometimes you want to go, where everybody knows your name,
and they’re always glad you came.
You wanna be where you can see, our troubles are all the same
You wanna be where everybody knows your name”
Theme From Cheers