Thinking outside-the-bag
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Category Archives: eMarketing
Don’t try this at home
It might be the oldest trick in the world , but BMW already attracted over 1 million views in one week with the <pull a tablecloth from under a place setting> trick perfromed by a BMW S1000 RR
Not a refrigerator but a scale…
We all know most products in our home will be connected to the internet. It’s only a matter of time. Surprisingly a scale is one of the first products commercially available and not the smart refrigerator that automatically creates your shopping list.
This scale is WiFi enabled and automatically registers weight, fat and BMI calculation. For more information visit withings.com
An eye for details
The gowalla.com homepage was nicely redesigned recently and even the source code is crafted carefully. Take a look at the gowalla ASCII Art logo.
Just got faster…
People visiting a (cached) page of this blog, can experience up to 493% improvement. Only change so far was installing and activating the WP Super Cache plugin. This should enable this blog to get back into the “fast lane” below 1,5 seconds.
This blog is too slow…
Compared to other pages on this server, the time required for database look-ups and the images used, this WordPress blog is respectively slow. The 2.28 seconds required to return the homepage illustrated above is not even a worst case scenario (sometimes it takes more than 4 seconds to load). In the coming weeks we will further look into this and try to improve.
According to Google Webmaster tools there are already some improvements (but these measurements are only estimates with low accuracy because of the limited data points).
There are a lot of resources available on-line:
- 38 ways to optimize and speed up your WordPress blog
- 36 New WordPress Tips, Tricks, Tutorials & Hacks
- WordPress Performance: Why My Site Is So Much Faster Than Yours
- …
Many suggestions are related to reducing the number of php-functions (making the site more static), database look-ups, HTTP & DNS requests and of course cache-ing. As for now it is not possible to isolate all factors, this will only be an experimental journey.
All your feedback is welcome, feel free to register and provide your feedback and or suggestions.
When I see an elephant fly
Hard to imagine that seeing an Elephant fly actually could get you into college (Tufts Now Accepts YouTube Videos as Part of College Application)
As a reference the original dumbo version from Disney
Is Google Buzz the commercial version of Google Wave
Your facebook changed again
Once more Facebook changed the look and feel of your facebook.com homepage. At first sight, there appears to be more white space, more icons and multiple navigation options, the footer navigation has been removed (this could only have become a standard in case facebook.com would have used it for a couple of more years)
For more information from facebook.
Google runs classic television commercial
The company that became big without advertising, ran a commercial during in the prime time of all (Super bowl) . The “Parisian Love” video was already released on youtube in november 09 and viewed over 1 million times before its television premiere.
